Tips on Becoming the†EXPERT, Authority, Celebrity†In Your Real Estate Market.

September 2017

Todd Walters, Platinum Coach

LUXRY REAL ESTATEÖ and the race to be different!

TOP END REAL ESTATE TRANSACTIONS occur often, especially in Southern California Ė where a record was broken in May. Music/entertainment producer David Geffen sold his oceanfront compound in mudslide-y Malibu, on Carbon Beach, for $85-Million, obliterating the previous record price: $74.5-Million, paid in 2013.

Geffen's was an off-market deal, meaning you never saw this on MLS or Zillow.com. There's a relatively small circle of potential buyers at $85-Million, and they mostly know each other, they have the same lawyers and CPAs, they deal with a familiar community. That tells you one of the most important things to know about selling to top-affluent: you somehow need to be known inside their circles, not standing outside the walls waving a sign, literally, or on Instagram. At a local level, virtually every city, even small ones in the corn and rust belts, have affluent and ultra-affluent 'tight circles' that can be breached. But not by just) great marketing.

HENCE why the Worthy Cause Marketing System for Referrals may very well be the #1 source to get and keep LUXURY buyers and sellers coming your way.†

ALSO, notice the nugget above again on NOT IN MLS OR ZILLOW.† The higher up the income pyramid you go, the MORE different things are done to make money, those that make it are.† Look in the mirror for instance, YOU are not the same as you were when we first met.† The more different you become the more of a money magnet you are.† This is a race to be different, not better!†

Incidentally, somewhat real estate related: the price tag, requiring donations, for former President Obama's 22-acre (!) Presidential Library, Etc. to be built in Chicago is $800-Million. This will make it the priciest former Prez' monument-to-self ever, by far, even in inflation-adjusted dollars.

Below you will see a good LIST of all you have at your fingertips to leverage in ways to be different.† Positioning is about standing out as different than your competitors (your broker calls them peers).†

Read this list over a couple times and let it soak in.† This is the McDonalds of Real Estate, or should I say, the Chic-Fil-A of Real Estate!††

Again, this is a RACE to be different, not better.†

Go Serve Big!!!

Craig Proctor System

Platinum Level

Technology Included at No Additional Charge

Two Hot Lines: Less Branded Info Line and USP Property Tree

Lead Generation Website with 64 Craig Proctor System Landing Pages and Track My Leads Control Panel.

Reality Statistics MLS Interface System

Craig Proctor System CRM Ė in development. BETA 2nd Qtr 2018.

Intellectual Property Described as:

The Call Back Script with Buyer Profile USP, Seller CMA Offer, Market Watch Newsletter Offer. †

Scripts and Dialogue from the Dealing with Objections Manual

Scripts and Dialogue from the Sales Training via the OSA Workshops

The Buyer Benefits Presentation

The Listing Presentation

Demonstration of value materials and scripts for the Buyer and Listing Presentations

Guaranteed Sale Program (Your Home Sold Guaranteed or Iíll Buy It, Buy This Home, Ill Buy Yours, If You Are Not Happy with Your Home Purchase Iíll Back it Back, Guaranteed Cash Offer on Your Home in 24 Hours)

Other USPís and Performance Guarantees (Sold at Your Price or Iíll Pay You the Difference, Sold in x Days or Iíll Pay You X, Sold in X Days or Iíll Sell it for FREE)

Statistical USPís: Sell For More, Sell Faster, More Likely to Sell

You are the Agent with the Buyers USP

Listing USP Remarks Scripting

Reverse Offer System

Worthy Cause Referral Scripting

USP Brand Banner and Header

USP Branded Business cards

The Ad Generator: Buyer Classified Ads, Seller Classified Ads, Editorial Ads for Sellers, Editorial ads for buyers, USP Ads for Buyers and Sellers

Getting Testimonials and Reviews System

Dan Kennedy Flyers and Materials

The Follow Up and Fulfillment Letters and Cover Letters

The Gold Plan and Platinum Gold Plan

The Seller Video Emails

The Buyer Video Emails

The Every Day Open House

The Radio Talking House Scripts

Benefit Rich Domain Name Asset Accumulation

Profit and Loss Model

Team System Model

Team System Employment Agreements

Team System Recruiting Ads and Presentations

Info Line and USP Property Tree Scripts

The Free Reports†††

The BOMB Shock and Awe Preselling Package and Follow Up Materials.

The Ultimate Converters (Buyer, Seller and Recruiting).

Any and all materials, training videos, and audio located on CraigProctorCoaching.com

Marketing Systems Include:

Free Hot List of Homes ads (ran on Google, Facebook, Other Online Places and Offline).

The Online Home Evaluation Ad

Area Home Sale Report Ad

Homeward Bound Worthy Cause Referral Marketing System

Inhouse Quarterly Marketing System

USP Sign Riders and EDOH Secondary Signs.

House Talk System.

Listing Syndication Remarks System.

USP On Line Profile System.

USP Direct Mail to Expireds and FSBO System.

USP Farming Newsletter.

USP Newspaper.

Buyer Alert to Seller Prospects System.

Branded and Less Branded Free Report Display Ads.

Editorial Ads.

Branded and Less Branded Post Cards Marketing System.

Press Release Marketing System.

Tour of Homes Marketing System.

USP Radio Commercials.

USP TV Commercials.

USP Web Commercial.

The Leveraging Listings to Get More Listings System.

The Leveraging SOLD Listings to Get More Listings System.

The How to Get Listings Using CPMAS System.

Billboard and Bus Bench Marketing System.

Assisted Living and Retirement Community System.

Platinum Listing Sales System

VIP Builder System

How to Get and Use Other Peopleís Money System.

Coaching, Training and Resources Include:

The CraigProctorCoaching.com Member Website including but not limited to the Ad Generator, Craig Proctor Coaching Sessions and The Platinum Millionaire Agent Maker Program File Library: 60 Exclusive Platinum Categories.

The Millionaire Agent Maker Success Guide: The Complete Business Plan to a $1 Million NET Income Real Estate Business.

Advanced Top of the Mountain Coaching, Training and Plus-ing of Your Business Systems with Billion Dollar Agent Platinum Coach Todd Walters.† So you get Craig, Todd and Your Coach!

The Platinum Business Building Package ($1,788 annual value) Mailed to You Monthly includes:

*The multi-page Platinum Millionaire Agent Maker Monthly Newsletters

*Ways to Get More Listings News Letters

*Millionaire Agent Maker Bonus CD of the Month

*CPís Mastermind Marketing Newsletter

The Monthly Referral System News Letter: Homeward Bound.†

The Monthly Position Marketing News Letter.†

The Live Platinum OSA Workshops/Sales Team Training.

The Platinum Money Making Summit.†

The Platinum Millionaire Agent Maker Conference.

The Platinum Business Building Workshop.

The Monthly Platinum Mastermind Webinar on the first Tuesday of each month.

The Monthly Advanced Lead Conversion Webinar on the second Tuesday of each month.

The Monthly Millionaire Agent Interview and Eavesdrop Webinar on the 3rd Tuesday of each month.

Platinum Millionaire Agent Maker Systems Training Webinar the 4th Tuesday of each month.

The Platinum Small Group Mastermind Sessions at the annual conferences.

The Exclusive Platinum Member Proc Talk Forum and Closed Group Facebook Page.

Exclusive Access to Your Personal Platinum Coach.

The Craig Proctor Coaching Program: 21 Session Materials and Webinars PLUS The Quantum Leap System.††

How To Establish And Grow Your Very OWN Millionaire

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